tea

Worthian Circle

#01
branding

exam project

january 2024

software

InDesign

Illustrator

CapCut

skills

thoughts

and

prayers

Brief

Online Luxury Fashion Store

The brand targets young people, focusing on the 16 to 22 age group. The website features the most iconic and aspirational brands, those that are the absolute most expensive. The idea is to create an exclusive "club" that many young people would want to be part of—a sort of "luxury super-store" showcasing the most prestigious brands and the most sought-after accessories. For this reason, the site will offer limited-edition pieces and collector's sneakers, priced at very high levels. To sign up for the website, even without making any purchases, users are required to provide credit card information.

Approach

Online Luxury Fashion Store

A luxury brand is defined by several key factors, including prestige, exclusivity, perceived value, and high price points. These brands cater to affluent consumers who value not only the quality and craftsmanship of a luxury product but also its status-symbol appeal. At the same time, this clothing store does not aim to position itself solely as an inaccessible luxury brand but aspires to build a community within its target world. It's a brand that invites you into their universe. This world is inhabited by fashion enthusiasts eager to stand out through their clothing choices and willing to invest significant sums to achieve that.

core values

prestige
exclusivity
authenticity
avant-garde
commitment

vision

Opening quote

To create a prestigious space reserved solely for individuals who aspire to make heads turn through their fashion flair.

Closing quote

mission

Opening quote

To ensure our members be the first to have access to a highly curated catalogue of unique and limited edition pieces from the most revolutionary and authentic designers of the world.

Closing quote

brand guidelines

Lavigne is a typographic font in the Didone style, but with some organic touches, especially in the terminals (the ends of the strokes). Didone is a genre of serif typeface that emerged at the end of the 18th century and became the standard style for general-purpose printing throughout the 19th century.

Sans-serif geometric fonts, such as Gotham, are often used for luxury brands. I incorporated it into the tagline for the campaign. This creates a bit of contrast between the two fonts.

The font choice was completely decided by some post on pinterest made by unknown people who know better than me. They work though.

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