Biova

#02
Copy Strategy

university project

January 2024

software

Indesign

Photoshop

Illustrator

skills

tears

and

wine

Brief

Copy Strategy & Art Direction

The project was for a local beer brand called Biova. We were tasked with creating an integrated advertising campaign, which included a print campaign, out-of-home (OOH) advertising, a social media strategy, and a television commercial.

We had to do in a week.

Approach

Biova

Our goal was to develop a consistent and creative approach across all media, ensuring that each element contributed to building the brand’s identity and increasing awareness.

We drank a lot of beers to do this.