Museo Egizio

#03
Copy Strategy

university project

February 2024

software

Indesign

Photoshop

Illustrator

skills

too

little

time

Brief

Copy Strategy & Art Direction

For the 200th anniversary of Museo Egizio, we were tasked with developing an integrated advertising campaign that included a print campaign, a comprehensive social media strategy, and collateral.

we went to the museum three times.

Approach

Museo Egizio

We focused on a single element of ancient Egyptian culture: fashion. To maximize impact, we aligned our campaign with Fashion Week, which took place during the same period.

We just loved clothes too much.