university project
November 2023
software
Indesign
Photoshop
Illustrator
skills
insomnia
and
wine
The task was to create an ad campaign for a stain remover. The choice of brand and creative direction was entirely up to us. We had to incorporate the appropriate elements of copy strategy and art direction to deliver a coherent and impactful campaign.
Spoiler, we chose Vanish.
We decided to take an institutional approach, focusing on elevating the brand’s reputation rather than promoting the product directly. For this reason, we chose to create an awareness campaign against violence towards women.
We proposed more than 15 ideas, and this one was the only good one.
